IKEA People APK

Version 1.0

The IKEA People app will give you insights into what it's like to work at IKEA. A 360 degree VR and video experience. Best viewed on a recent iPhone and in a VR headset.


Meet some of our co-workers and hear their stories about leadership, experience the different work environments and understand the significance of the IKEA Key values.

Have fun with the IKEA Key Values

In the experience you will find a fun game which creates awareness and interaction with the IKEA Key values. You will be prompted to match the values by locating, selecting and placing them through movement with the headset. Once the values are matched, you will be prompted to interact further in order to see how the value can be practiced.

Experience our Sales work area

This is an immersive zone where you can experience what it is like to work in the IKEA store. Experience a 360 degree video of an IKEA co-worker telling her story of what it is like to lead in the store, guided by the IKEA values. As the video is shot in 360 degree, you will be able to view the complete area of the sales floor. Also you can experience our Selja app, the mobile sales co-worker tool, which supports co-workers with the sales conversation, anywhere, anytime!

Experience our Logistics work area

The second of two immersive zones whereby you can experience what it is like to work in instore logistics. The co-worker is prompted to select a 360 degree video. The 360 video is of a co-worker telling his story of what it is like to lead in the inshore logistics work area, guided by the IKEA values. As the video is shot in 360, you can view and experience the complete area of the instore logistics area.